|54 mm||16 mm||145 mm
Jimmy Choo is a leading global luxury brand with an empowered sense of glamour and a playfully daring spirit. The brand traces its roots to a bespoke shoemaker named Jimmy Choo, based in the East End of London in the early 1990s, who catered to the global jet set, including Princess Diana. The Jimmy Choo company was founded in 1996, with Mr Choo’s niece, Sandra Choi, who had been heading up design in the East End atelier, coming on board as Creative Director, a position she holds to this day. Mr Choo departed the company in 2001. Jimmy Choo, a true icon of accessories, is positioned in the top end market with metal and acetate sunglasses collections. The innovative design emphasises the distinctive Jimmy Choo style, with bright colours and luxury décor, which recall the brand’s accessories.